New York, Jun 25

Executive Toolkit | Enhancing the Performance of Your Real Estate Organization


6:00 pm-8:30 pm


The Harmonie Club | 4 E 60th St, New York, NY


The National Realty Club is excited to present a group of outstanding experts in strategic communications; leading change, utilizing events for growth, digital business development and strategy. Combined, they  provide an executive took kit of ideas and strategies to make your real estate business grow and prosper in good times and bad. This event will focus on the importance of culture in your organization and in each of the subject matter experts’ areas.


Moderated by

Robert D. Pearson, Esq | President, National Realty Club


Speakers include

Robyn Hatcher | Owner & CEO, SpeakEtc.

Robyn Hatcher, owner and CEO of SpeakEtc. is a dynamic keynote speaker, communication expert, author, thought leader and award-winning actor. Robyn transforms the careers of business leaders, in the financial services industry and beyond, through corporate programs, private coaching, and interactive presentations. Using her 15 plus years in the entertainment industry and her experience as a certified Neuro Linguistic Programming practitioner, she inspires. She invigorates. She leaves you with tangible skills you can apply the very next day. In 2018, Robyn appeared on Good Morning America speaking about the “me Too” movement and she was named one of the ’21 Leaders for the 21st Century’ 2019 by Women’s eNews! Robyn has successfully trained and coached thousands of business professionals from Fortune 500 companies and noteworthy brands – Lifetime Television, Jones New York, UBS, AXA – Equitable, PayPal, Spotify, Hewlett Packard and many others and has spoken in front of hundreds of audiences large and small helping business leaders increase their bottom line by developing a more confident mindset, stronger relationships and more productive teams.

Barry Bales | Founder & Principal, New Directions in Leadership LLC

Barry is founder and principal of New Directions in Leadership LLC, a consulting practice specializing in organizational development, leadership and systems thinking.  In addition to his own practice, he collaborates in leadership development work with Cultivating Leadership (, a New Zealand-based global firm, and Uncharted Leadership (, headquartered in Australia. In his prior role as assistant dean for professional development at the LBJ School of Public Affairs, the University of Texas at Austin for three decades, Barry helped more that 100 organizations and several thousand leaders, in government, non-profit and private sector organizations, grow their leadership skills.  He has taught, coached, and consulted with clients and organizations throughout Texas, the U.S., and nine foreign countries.  Barry helped establish and now teaches in the LBJ School’s Executive Master’s in Public Leadership, which has as its purpose to prepare mid-career, experienced leaders with the skills and thinking capacities needed for executive-level roles in public and not-for-profit organizations. Barry has a PhD in Adult and Human Resource Development Leadership from the University of Texas at Austin. Additionally, he has certifications in MBTI, coaching, emotional intelligence, mediation, and multi-rater feedback assessment.

Annette Naif | CEO & Creative Director, Naif Productions

Since 1986 Annette Naif, CEO & Creative Director of Naif Productions, has been designing and producing custom events. Helping clients create their unique signature style that translates into a memorable experience has been Annette’s passion from the beginning. The drive to provide a distinctive role for superior personalized service in the event planning industry inspired Annette to launch her own event design company in 2010. Pulling together her years in motion picture, television production and corporate event development, Annette has seen how hitting just the right creative “note” can spark conversation, build relationships and create brand loyalty beyond measure. The key is to deliver a flawless, distinctive and superior personalized experience. Naif Productions was founded to meet the growing needs of clients, as demand for Annette’s services pushed beyond the social realm and into the corporate world. Based in New York, Annette is now producing and creating upscale, seamless events worldwide. The scope of her events include live coaching events, training programs, conferences, celebrations of life, retreats, tours, incentive programs, sales meetings, galas, and other corporate events while maintaining a full array of social and bridal clientele. Currently, Annette is on the faculty at New York University teaching an event operations and production course to event planners from all over the world.

Joe Apfelbaum | CEO, Ajax Union

Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert and certified Google trainer. Joe enjoys speaking and writing about marketing, business networking and personal development in his seminars, webinars and articles. Joe is the host of the popular podcasts The Breakthrough Maze. Joe is the Author of 3 books including High Energy Secrets his most recent book about how he lost 95 pounds and does flying selfies.  He is the producer of and has published over 500 Mojovational Street Talk videos on YouTube. Joe is a contributing member of Entrepreneurs Organization in Brooklyn, a group with over 12,000 CEO’s and an active member of Executives Association, a premiere business networking organization in NYC. Joe is a selfie master, he takes 1000 selfies a year with entrepreneurs and makes hundreds of introductions to business professionals in his network. Joe is proud of all his accomplishments, but most of all he is proud of his purpose, his beautiful amazing kids.


Feedback and suggestions for speakers or events are always welcome.

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